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If you have a business or selling a product or service, a marketing strategy is fundamental for its success. The web is now the first port of call for potential customers who look for businesses or services; therefore, it is paramount that advertising is carried out online. Given the intricate nature of online marketing, an expert can make a real difference in boosting the level of revenue through online marketing.
As a starting point, we recommend a range between 7% and 17% of the total revenue of a company but there is no standard formula and no standard cost. The consultancy process involves a definition of a budget within which a range of web marketing tools may be considered. Generally speaking, the higher the budget the greater the scope of the strategy.
Web marketing is effective but it is not a ‘magic wand’. Investing in web marketing does automatically beat the competition and increase sales especially if, for example, the product you are selling does not meet customers’ needs or if the branding being used is ineffective. Also, web marketing is unlikely to achieve goals on a tight budget or within unrealistic timescales, neither will it ensure good unlimited market positioning of your product or service, or eliminate competition.
They are two different digital strategies. Advertising can be useful, for example, to launch short-term promotions or to run campaigns, but it is only effective for the duration of the marketing activity. SEO works as site optimisation tool through content and quality keywords that bring targeted traffic to the site. The aim of SEO is to make a website more visible in search engine enquiries by identifying keywords relevant to the sector in which the company operates. It is a tool that leads to satisfactory results in a relatively short time. There is no set strategy at such – it all depends on the company’s objectives.
Depends on the sector. In general, Facebook ADs allows you to have a highly accurate target profiling, thanks to the numerous data that social media collects through the information provided by users. Also, ‘cost per click’ is lower than ADWords. However, Facebook is not particularly suitable for promoting activity and service. In addition, ADWords intercepts requests from users who are actively searching, while Facebook ADs intercepts the possible needs of users through the data trail they leave.
It focused on SEO strategy to intercept relevant users interested in your services and products. Various phases make up an SEO process – the analysis of the competitors, the keywords used in the search relevant to the field of activity, the search queries used, the degree of competitiveness that the various keywords have, the on-site optimisation of the website, the effectiveness of the on-site content, the SEO offline, and the assessment and evaluation of SEO actions undertaken.